Shelley Bassett




My 2020 Business Goals

Year-long goals are an important part of planning. My 2020 business goals are no exception.

It’s become a bit of a tradition, first in 2018 then again in 2019, to set myself some goals for the year ahead. I don’t always achieve everything I plan to, but these beginning goals give me some direction on days when I feel a bit lost.

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The Best Fonts for Halloween

Need a sign for Halloween, but not sure what font to use? Here are some of the best spooky fonts for your haunted house

October is the month for all things spooky! If you’re throwing a decked out costume party, or just need some signs to direct the trick-or-treaters, these are the best horror fonts going around.

Hot Mess Brush

Hot Mess Brush Font

A dry brush font, the lettering style of Hot Mess will help to give that “written in a hurry” look to any piece. Try using a dark red colour to give it a bloody feel!


With 80’s sci-fi horror making a comeback thanks to the likes of Stranger Things and IT, the edgy typography of the era is also gaining popularity. If that’s the feel you’re after, Darkflow is a great choice.

Muertos Typeface

Going hand-in-hand with Halloween is the Day of the Dead. Celebrated in Mexican cultures, it’s another spirit festival that happens on November 2. The Muertos font is fantastic imagining of the celebration, giving that festive feel with plenty of accents and swooshes to finesse the typography.

Another Danger

Another Danger provides a fast-paced, chaotic look wherever it’s placed, perfect for horror text. It only contains capitol letters, adding to the urgency, and is available in slanted or extra-slanted!

Wahm Two

Looking to add some unsettling text for free? Wahm might just be the font for you. The scratchy, hand-drawn letters are reminiscent of children’s writing, compounding the eerie feeling the typography gives.


Another free font, Odachi is a brush font with a little bit of texture, for the times when you need the writing to be legible, but don’t want to take away from the spooky vibe. It only contains capitol letters, but makes up for this with some glyph alternatives, helping to maintain the illusion of hand-written text.


Got a mystical theme happening this Halloween? Tabu is the font you need! This tribal-inspired font contains decorative AND block letters, as well as a full alphabet of symbols.


My last recommendation is Pandemic, a caps-only font that treads somewhere between brush and block fonts. The rough texture is great for horror text, and there are several alternative glyphs to ensure that each element looks hand crafted.

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typography books

6 Typography Books Every Designer Needs

What typography books does a budding designer need? Here are 6 essentials to any library.

Designers are well known for having a vast library of resources, but if you’re new to the field, where should you start? Here are 6 typography books that every designer needs to add to their collection.

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The original black and gold branding of

Do I need to rebrand? How to tell when you’re out of date

Like most things, branding is an evolution. But when is it time to rebrand? Are you ready to evolve?

It’s been nearly 4 years since I first started and a lot has changed . But does that mean it’s time for a full rebrand? Probably not, and let’s look at why.

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How title sequences shaped my designs

How Title Sequences got me into Design

Title sequences have played a major role in my design journey. These are some of my faviourites, and how they've shaped my designs.

I fell in love with design years before I began studying it. And I didn’t arrive at this career from a love of art or a longing to make better interfaces. No, of all things, it was the title sequences from movies and TV shows that first inspired me. My love affair with them even inspired my university minor.

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Working in social media without the negative side effects

Using social media without the negative side effects is almost impossible, but these hacks could help reduce the stress and FOMO

I’m on social media every day. I use it for marketing my art and products, I manage it at the company I work for and I set up accounts with branding as a freelancer. But it’s become increasingly hard to use social media without the negative side effects. So what to do when you can’t simply delete everything?

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brainstorming ideas before starting a project

3 Questions to ask before starting a project

When starting a new project, there are lots of things to consider. These important questions should be the first things you ask.

It can be really daunting when starting a project. Maybe you’ve just finished something major, or already have several things on the go. No matter what stage you’re at, these are important things to consider before you begin any undertaking.

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Fight decision fatigue with a jar of inspiration

Decision Fatigue: How to stop mental drain impacting on creativity

Fighting decision fatigue can be hard when you have a creative job.

You might have heard of decision fatigue before. And if you didn’t know the name, you’ve certainly experienced the side effects. The generally accepted definition is as follows:

Decision fatigue refers to the deteriorating quality of decisions made by an individual after a long session of decision making.

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How to make time for creative projects

How do you make time for creative projects while also balancing work, family and personal commitments? I've got a few ideas to help.

It can be really hard to make time for creative projects. Be it a side hustle, new skill, or simply just an emotional outlet, being a little creative is good for the soul. But finding the time to pursue these interests can sometimes feel like a task in itself.

Recently, I’ve found myself struggling to balance this blog and my artistic inclinations with a full time job. But a few small changes have already made a big impact.

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Nothing is ever finished with perfectionism

Nothing is ever finished when you’re a perfectionist

I love creative projects, but sometimes it feels like nothing is ever finished. I've found some ways to make it a little bit easier.

The ever-changing cycle of creation is one of the reasons I love web development. There’s always something new to investigate, something different to try or something broken to fix. But being caught in a cycle where nothing is ever finished can be frustrating and leave you feeling like you’re chasing your tail, hopping from one unfinished mess to another. (more…)

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