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Shelley Bassett

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Design


Experimenting to find your artistic aesthetic

How To Find Your Aesthetic

What is your artistic aesthetic or style? How do you find one? Here are 6 helpful tips on finding your style.

Having a cohesive aesthetic or style is a great way to stand out from the crowd. It’s the thing you’re known for, and an easy way for people to recognise that a piece of work is yours.

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My Own Digital Playground

Using old, unused or add on domains as a digital playground is a great way to experiment, learn, practice and challenge yourself.

I’ve built a lot of websites over the years. Like, a lot. But one thing I’ve found with projects is there’s a lot of learning on the fly, and not a lot of space to cement the knowledge you’ve acquired. To counteract this, I’ve started using my own digital playground. Well, more accurately, I’ve made myself a couple that each support a different skill. (more…)

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Why I’m drawn to web development

Web development has been a big part of my life for years. But what keeps me coming back? These are the top 4 reasons I love web dev.

It’s no secret I’m passionate about all things internet. Just the other week I launched yet another website, and I’m already thinking about the next one. But my passion for web development goes back years. I’d probably pin sometime during high school as it being cemented as a part of me, but there’s enough evidence to suggest that web dev was always going to be a part of me. (more…)

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Setting guides for Fontself in Adobe Illustrator

How to use Fontself

Want to know how to use Fontself to create custom fonts? This easy step by step guide will get you started.

I’ve fallen in love with Fontself. It’s a great plugin for Adobe’s Illustrator and Photoshop, providing an easy way to create custom fonts, both in standard black and colour SVG. Follow along with this tutorial to learn how to use Fontself. It’s not hard to get started, all you need is your editing program, the Fontself plugin, and an idea.  (more…)

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The finished Coloretur website

Designing Coloretur – A Colour Palette Website

How Coloretur.com was designed and built, the full design process from inspiration to completion

One miserable Sunday afternoon, I had an idea to bring more colour to my day. And from a silly little conversation, Coloretur.com was born. The premise was simple, create a library of colour palettes that were beautiful and usable. (more…)

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BirdFont Interface

3 Quick Ways to Make a Font

It's really easy to make a font. Here are 3 different ways to make a customised font, without breaking the budget.

It can’t be said enough, I love fonts and typography. I love using them, I love making them… I just really like letters. If you want to make a font, but aren’t sure where to start, this is a quick guide for choosing the right program for you. It covers the quick, the free and even creation for those with a bit more experience looking to branch out. (more…)

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A few zines from my ever-growing collection

What is a Zine?

What is a zine? They can relay a variety of ideas; political, personal or pop culture. Here's why I love zines.

I love zines. I have an ever-growing collection, and regularly pick up more when I see one I like. But what is a zine? And why have they had such an impact on me?

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Should I use Fontself?

I've found a nifty little tool called Fontself. If you have Illustrator or Photoshop, this could be the font solution you're looking for!

I love lettering. I jump at every chance I get to play with letters. It’s where my love of fonts comes from. Many are based from simple scribbles in my skechbook. But transforming pencil sketches into a usable font can be quite a task. I’ve used many different applications to do this in the past, but now I can use a simple plug-in. Fontself integrates seamlessly with Adobe Illustrator and Photoshop, and is a time-saving solution for artists and designers. (more…)

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mobile first design

What is Mobile First Design?

In this information age, mobile first design is becoming increasingly important. But what is it and how can you implement it into your work?

Mobile first design has been becoming a major focus in the web design industry. It began around mid to late naughties, when it became popular to browse the internet on a mobile phone. The invention of the iPhone and other smart devices cemented it’s place in the online world, to the point where not being mobile-friendly will hurt your Google ranking. Approximately half of all online traffic is now mobile, so you’ll probably find that you need to apply these rules to your sites and projects too. (more…)

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Creating a Style Guide

Laying out a Style Guide

What goes into a style guide, complete with a downloadable template to kick start your design process.

Along with brainstorming numerous ideas and creating a mood board to sum up the final direction, a style guide is an important document for any designer to master. Style guides can be used for a number of reasons, from defining a brand identity to the basic visual guidelines for a new website. Despite the name style guide, the rules laid out in a document like this should be strictly adhered to. Unlike a mood board, this isn’t an inspiration document. These are the visual rules for the project. (more…)

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