Shelley Bassett




The original black and gold branding of

Do I need to rebrand? How to tell when you’re out of date

Like most things, branding is an evolution. But when is it time to rebrand? Are you ready to evolve?

It’s been nearly 4 years since I first started and a lot has changed . But does that mean it’s time for a full rebrand? Probably not, and let’s look at why.

(more…) Read More
Experimenting to find your artistic aesthetic

How To Find Your Aesthetic

What is your artistic aesthetic or style? How do you find one? Here are 6 helpful tips on finding your style.

Having a cohesive aesthetic or style is a great way to stand out from the crowd. It’s the thing you’re known for, and an easy way for people to recognise that a piece of work is yours.

(more…) Read More
Creating a Style Guide

Laying out a Style Guide

What goes into a style guide, complete with a downloadable template to kick start your design process.

Along with brainstorming numerous ideas and creating a mood board to sum up the final direction, a style guide is an important document for any designer to master. Style guides can be used for a number of reasons, from defining a brand identity to the basic visual guidelines for a new website. Despite the name style guide, the rules laid out in a document like this should be strictly adhered to. Unlike a mood board, this isn’t an inspiration document. These are the visual rules for the project. (more…)

Read More

Building a Mood Board

Creating a mood board is an important step early in the design process. A vision, inspiration or mood board can set the tone of the whole project

Just because you have inspiration doesn’t mean you have direction. A solid idea will not make a brilliant outcome. One step that can easily help to both refine the idea and easily and effectively communicate direction with team members is a mood board. These are sometimes called vision or inspiration boards, but basically, they’re another type of brainstorming. (more…)

Read More