Shelley Bassett




Experimenting to find your artistic aesthetic

How To Find Your Aesthetic

What is your artistic aesthetic or style? How do you find one? Here are 6 helpful tips on finding your style.

Having a cohesive aesthetic or style is a great way to stand out from the crowd. It’s the thing you’re known for, and an easy way for people to recognise that a piece of work is yours.

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Creating a Style Guide

Laying out a Style Guide

What goes into a style guide, complete with a downloadable template to kick start your design process.

Along with brainstorming numerous ideas and creating a mood board to sum up the final direction, a style guide is an important document for any designer to master. Style guides can be used for a number of reasons, from defining a brand identity to the basic visual guidelines for a new website. Despite the name style guide, the rules laid out in a document like this should be strictly adhered to. Unlike a mood board, this isn’t an inspiration document. These are the visual rules for the project. (more…)

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Building a Mood Board

Creating a mood board is an important step early in the design process. A vision, inspiration or mood board can set the tone of the whole project

Just because you have inspiration doesn’t mean you have direction. A solid idea will not make a brilliant outcome. One step that can easily help to both refine the idea and easily and effectively communicate direction with team members is a mood board. These are sometimes called vision or inspiration boards, but basically, they’re another type of brainstorming. (more…)

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