Shelley Bassett

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My 2020 Business Goals


January 14, 2020

Year-long goals are an important part of planning. My 2020 business goals are no exception.

It’s become a bit of a tradition, first in 2018 then again in 2019, to set myself some goals for the year ahead. I don’t always achieve everything I plan to, but these beginning goals give me some direction on days when I feel a bit lost.

My goals for 2020 are more directed than in previous years. This mostly stems from my secret goal of last year: quitting my job and becoming self-employed. I take everything a little bit more seriously, and actually put real thought into the direction that I want to be headed. So this year, I present to you, my goals for 2020!

Make the Cash

This is a bit of a “well… duh” goal. What is the point of a business that doesn’t make money? That being said, this goal isn’t so much about making money as it is about paying myself.

Last year I had the goal to cover all my website costs. Well, by May, I was managing that and then some. Every item in my shop has been created with funds sourced from this blog. And while that’s impressive, and shows a sound business model, it’s not quite enough for me to pay myself. Yet.

Growing a business financially takes careful planning
Growing a business financially takes careful planning

This year is going to be about growth. Last year I proved that it was sustainable, now I want to be profitable.

Post Regular Content

The last year my content has been quite sporadic, especially when compared to 2018. I started the year strong, but as tends to happen, got overwhelmed and fell off the wagon a little.

This year, I’m cutting everything back to manageable levels, and finding ways that each piece of content I share with you links into something else. I don’t want to create hundreds of unique projects, but rather, have everything feed into each other and make fewer, more impressive pieces. Having a more achievable schedule means that we get to see more of each other, and I won’t just give up when things feel a little hard.

Attend Conventions

At the very end of last year I attended my first convention…. And I loved it! So, this year, I’m planning to attend as many as I can in and around Melbourne. Local is easiest while I’m still new to this, but who knows what could happen in the future!

Shelley Bassett at Indie Comic Con 2019
Shelley Bassett at Indie Comic Con 2019

Part of this goal involves having a reusable plan for conventions. One of the biggest negatives of attending the Indie Comic Con was how anxious I was in the days and hours before. Anything I can do to mitigate this stress will be invaluable.

Find a Style

Just a quick browse through my online shop tells you that I’m often confused about my art and tend to just go in whatever direction I feel like. And while this freedom is important to me (and one of the reasons I chose to be self employed), it doesn’t bode so well for conventions and exhibitions.

I’ve written in the past about choosing aesthetics, but when it comes to my own work, I’m terrible and don’t practice what I preach. While I love my branding and the latest refresh, my actual work is lacking some attention.

This is going to be a long, slow process, but I already know I want to explore more of the horror/thriller genre, and limit my colour palettes to really push what I can create.

Be Prolific

Feeding directly into the goal of finding a style is being prolific. This has always been a struggle for me, and I’m sure this year will be no different. But the only way to make good things is to make bad things. Anything is better than nothing.

I struggle so much with making the thing perfect. I can redo and redo the same piece over and over and still never be happy with it. And that’s just not a productive way to be. I need to finish things, announce their finished, and then not touch them again. It’s time to just make lots of things.

Reinvigorate this Blog

I didn’t expect my blog to get as much traction as it does. I get hundreds of hits every month, and it’s only going up. And while this is a really positive outcome, it’s probably time to reinvest in the website. After taking a close look at my branding last year, I updated all my social media banners and graphics. So now, it’s time to roll those updated design through the blog.

Shelley Bassett - designer, illustrator, coder
The updated branding for Shelley Bassett

Longer term, I also want to write more. When I first started blogging, I was writing 3 posts every week. But honestly, that feels very unsustainable at this point. 2020 will be a year for consistency, and I intend to write for my blog at least once every week.

Make Long Term Plans

Finally, at some point this year, I want to sit down and do some serious planning. I’m aiming to complete a comprehensive 5-year plan, a marketing plan, a brand guide and year-by-year milestones. Yes, this sounds like a lot, and is more than a little daunting. But I’m going to just slowly chip away at it over the year, collecting what I’ve previously learnt into one place.

I’m hoping these documents will also help me better pitch my services, and provide direction for my art (and finances).

So those are my 2020 business goals. 2019 was a big and scary year, but 2020 feels full of possibility and potential. I’m excited to see what the year will bring!

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