Shelley Bassett



setting goals for 2019

Setting 5 Goals for 2019

January 4, 2019

Every year I set some new resolutions. These are my top 5 goals for 2019.

In 2018, I set myself some goals, then revisited my progress in the middle of year. This method helped me to keep on track and actually achieve most of the resolutions. With the new year looming, I want to implement the same system, but with some different goals.

The way I’m choosing my goals for this year relies on the SMART principles. My goal must be specific, measurable, achievable, relevant and time-bound. This should help me to be able to track my progress as well as make track-able milestones. 2019 is already shaping up to be a big year for me, so these goals will be especially important.

1. Continue blogging regularly

Last year I made blogging a priority. And it’s paid off better than I could have possibly imagined. Not only has it provided me a place to share my thoughts and experiences, but it’s also helped to drive and grow traffic to what was a struggling website. This year, I simply want to continue this. It’s been a really positive experience thus far, and I’m hoping it will remain that way.

However, now I’m limiting myself to one blog per week. Last year, I wrote as I felt, with weekly blogs varying from one to three. Going forward, I want blogging to become a secondary part of my work. Having a weekly limit (as opposed to target) will give me time to focus on my other goals.

2. Grow social media

Last years goals also had social media growth on it. But I wasn’t sure what to post and didn’t have a lot of confidence in what I was sharing. I was all about experimenting, which never really gave rise to any meaningful content. This resulted in some growth, but not the results I was hoping for.

Some of the social media channels IFTTT can integrate with
Some of the social media channels IFTTT can integrate with

This year I have two distinct goals. I intent to make a monthly “studio vlog” and weekly post 4 different things to my Instagram and Facebook stories. Will these be any good? Probably not at the beginning. But I’ll improve and find my social media voice, just as I found my blogging voice.

4 random photos and a monthly video might not sound like much, but added to the daily tasks I already have, I suspect I might struggle with this one. I never feel my work is finished enough to share, and although The Daily Pursuit is helping me with this, gaining confidence is a slow process.

3. Focus on interesting websites

Speaking of The Daily Pursuit, I want to get back to my roots this year. My university major was web design, and I want to re-focus on this. I love being able to just pull up things I’ve made on my phone and hand it to someone, letting them experience my creation first hand.

The finished Coloretur website
The finished Coloretur website

Building The Daily Pursuit and Coloretur cemented that this is where my passions lie. Looking at interactivity and thinking about the different ways to lay out content.

I’m going to push myself with this goal. I want to make 4 totally different and unique websites by the end of the year. Will they be narrative? Commercial? Immersive? Who knows. But they will allow my desire to explore new web technologies to be fulfilled.

4. Financial Independence

This goal is a little harder to explain. I have a day job, that I quite like and don’t want to leave. But I also want to be able to earn a little extra, and achieve that on my own.

Owning my own design-based business has been a dream for a really long time. It’s still a long way off, but every step is a step in the right direction. And this years big step is to start to get some financial turnover happening.

To be honest, this goal is still in the planning stages. I’m yet to make any meaningful coin, and haven’t quite figured out how to do so without spamming more ads (something I do not want to do). The only thing set in concrete is that by the years end, I will be covering the costs of business each month.

setting goals for 2019
setting goals for 2019

5. Participate in online challenges

I’ve wanted to do online challenges like Inktober or 36 Days of Type for a while, but something has always stopped me. It’s never been the “right time” or I’ve been too busy with my life. And honestly, that’s bullshit.

Life is always going to be crazy busy, and it’s up to me to make the time for these things. So this year I’m going to do it. I’ll put on my big girl pants, clear my desk and actually join in the creative challenge community. Will there be late nights? Probably. Will I feel grumpy and disheartened? Almost certainly. But will it be worth it? 100%.